A New Visual Proposal for New Times of SAS
June 17, 2024
With great enthusiasm, we share with you the new visual proposal of our company, which will now be known by the trade name, simply SAS. This is a significant milestone in our journey, representing an evolution and expansion in our market presence.
The removal of ‘Plastic’ from our name is not just an aesthetic change; it is a declaration of intentions. By becoming simply SAS, we are opening doors to new opportunities, broadening our scope, and reaffirming our commitment to innovation and excellence in various areas. Today, the company is already present in all Brazilian states, as well as in Latin America and Europe, with products made from polymer materials, zamac, and steel stamping.
New colors have also been introduced: dark blue as our primary color to symbolize trust, stability, and professionalism. This shade of blue conveys a sense of security and competence, reflecting our dedication to providing high-quality solutions and building lasting relationships with our clients and partners.
Orange, as a complementary color, brings vibrant energy and youthfulness to our brand, which in 2024 celebrates 33 years in the market. This warm and dynamic tone represents the creativity, enthusiasm, and innovation that drive us daily.
Adding to all this, SAS presents the new facade of the company, with a logo within the new proposal and artwork that showcases the full meaning of this new moment, immortalized by plastic artist Gustavo Gomes.
“Our new visual identity is not just about colors and logos. It’s about the spirit we want to cultivate. We are dedicated to creating a work environment where everyone feels inspired and valued, strengthening the bonds among all the professionals who are part of our history,” highlights SAS’s financial and administrative director, Josiele Stuani.
“We believe this new phase reflects our mission to continuously grow and innovate, without losing sight of the values that define us,” concludes the commercial director, Éderson Stuani.
The new image of SAS is already featured in graphic materials, social networks, and will be more intensively promoted during Formóbile: the largest trade fair in the furniture sector, which takes place from July 1 to 5, from 10 a.m. to 7 p.m., at São Paulo Expo, in São Paulo.